I was brought on to design both the first-ever website and a collectible sticker series for Feedback Shop, a streetwear and skate store based in Florence. The goal was to build something that captured the energy of the skate community while giving the brand a stronger digital presence. I was also brought on to design collectable stickers and unique business cards.
Feedback Shop had no online presence and needed a fresh, creative push to help them stand out in Florence’s competitive skate scene. They came to me with a clear need. They needed a website to increase visibility and drive sales, and something physical and fun that would build hype around the brand. They also had bland and simple business cards and needed help standing out.
I created a website where customers can browse and buy boards online, while the limited-edition stickers — made to be collected and slapped onto water bottles, laptops, and decks. The stickers became both a marketing tool and a statement piece, available only in-store and at events to keep them exclusive and highly sought after. The business cards I created are creative, unique and advertise the shop as intented.
I was brought on to design both the first-ever website and a collectible sticker series for Feedback Shop, a streetwear and skate store based in Florence. The goal was to build something that captured the energy of the skate community while giving the brand a stronger digital presence. I was also brought on to design collectable stickers and unique business cards.
Feedback Shop had no online presence and needed a fresh, creative push to help them stand out in Florence’s competitive skate scene. They came to me with a clear need. They needed a website to increase visibility and drive sales, and something physical and fun that would build hype around the brand. They also had bland and simple business cards and needed help standing out.
I created a website where customers can browse and buy boards online, while the limited-edition stickers — made to be collected and slapped onto water bottles, laptops, and decks. The stickers became both a marketing tool and a statement piece, available only in-store and at events to keep them exclusive and highly sought after. The business cards I created are creative, unique and advertise the shop as intented.
I was brought on to design both the first-ever website and a collectible sticker series for Feedback Shop, a streetwear and skate store based in Florence. The goal was to build something that captured the energy of the skate community while giving the brand a stronger digital presence. I was also brought on to design collectable stickers and unique business cards.
Feedback Shop had no online presence and needed a fresh, creative push to help them stand out in Florence’s competitive skate scene. They came to me with a clear need. They needed a website to increase visibility and drive sales, and something physical and fun that would build hype around the brand. They also had bland and simple business cards and needed help standing out.
I created a website where customers can browse and buy boards online, while the limited-edition stickers — made to be collected and slapped onto water bottles, laptops, and decks. The stickers became both a marketing tool and a statement piece, available only in-store and at events to keep them exclusive and highly sought after. The business cards I created are creative, unique and advertise the shop as intented.
The website was designed to reflect Feedback Shop’s signature yellow and bring a nostalgic yet modern feel that speaks to skaters of all ages. Whether it’s getting kids into skating, keeping the current community engaged, or bringing older skaters back in, the site captures that energy with a clean retro inspired design. It is easy to navigate, making it simple for visitors to explore the shop’s story, browse boards, and make purchases, all while staying true to the roots of skate culture.
The website was designed to reflect Feedback Shop’s signature yellow and bring a nostalgic yet modern feel that speaks to skaters of all ages. Whether it’s getting kids into skating, keeping the current community engaged, or bringing older skaters back in, the site captures that energy with a clean retro inspired design. It is easy to navigate, making it simple for visitors to explore the shop’s story, browse boards, and make purchases, all while staying true to the roots of skate culture.
The sticker collection features a series of unique faces, each one completely different from the next. Designed to be inclusive, these stickers allow people to connect with a design that resonates with them, whether it is because they simply like the style or because they find one that looks like them. The collection is meant to be collected, celebrated, and shared, creating a fun way for everyone to express themselves and feel seen.
The business cards for Feedback Shop are shaped like skateboards, perfectly reflecting the brand’s skate culture vibe. Featuring the bold colors of the website, they offer a fun, eye-catching design that stands out and stays true to the store’s energetic style. These cards aren’t just a way to share contact info, they are a collectible piece of the Feedback Shop experience.
