



At Red Eye Cookie, I manage the social media presence on TikTok, focusing on driving sales and increasing brand visibility. Through creative, engaging content, I highlight the shop’s delicious offerings, promote special deals, and connect with a growing audience. My goal is to craft TikTok videos that not only entertain but also inspire people to visit the shop and indulge in their favorite cookies.
Red Eye Cookie was not getting the visibility they wanted on TikTok. Without a consistent posting schedule or strong social media presence, they were missing out on connecting with potential customers and driving foot traffic to the shop. The lack of engaging content made it hard to stand out in a competitive space.
To help solve this, I took over their TikTok strategy by filming, editing, and posting content consistently. I post twice a day, creating around 15 videos each week. I keep up with current trends to make sure our content stays fresh and relevant, while also tailoring it to the brand’s voice. I interact with users in the comments and through replies to build a stronger connection with the audience and keep engagement high.

At Red Eye Cookie, I manage the social media presence on TikTok, focusing on driving sales and increasing brand visibility. Through creative, engaging content, I highlight the shop’s delicious offerings, promote special deals, and connect with a growing audience. My goal is to craft TikTok videos that not only entertain but also inspire people to visit the shop and indulge in their favorite cookies.
Red Eye Cookie was not getting the visibility they wanted on TikTok. Without a consistent posting schedule or strong social media presence, they were missing out on connecting with potential customers and driving foot traffic to the shop. The lack of engaging content made it hard to stand out in a competitive space.
To help solve this, I took over their TikTok strategy by filming, editing, and posting content consistently. I post twice a day, creating around 15 videos each week. I keep up with current trends to make sure our content stays fresh and relevant, while also tailoring it to the brand’s voice. I interact with users in the comments and through replies to build a stronger connection with the audience and keep engagement high.
At Red Eye Cookie, I manage the social media presence on TikTok, focusing on driving sales and increasing brand visibility. Through creative, engaging content, I highlight the shop’s delicious offerings, promote special deals, and connect with a growing audience. My goal is to craft TikTok videos that not only entertain but also inspire people to visit the shop and indulge in their favorite cookies.
Red Eye Cookie was not getting the visibility they wanted on TikTok. Without a consistent posting schedule or strong social media presence, they were missing out on connecting with potential customers and driving foot traffic to the shop. The lack of engaging content made it hard to stand out in a competitive space.
To help solve this, I took over their TikTok strategy by filming, editing, and posting content consistently. I post twice a day, creating around 15 videos each week. I keep up with current trends to make sure our content stays fresh and relevant, while also tailoring it to the brand’s voice. I interact with users in the comments and through replies to build a stronger connection with the audience and keep engagement high.

I create high quality content using my own backdrop, camera, and props to ensure each video feels polished and engaging. By keeping up with trends, I make sure the content stays relevant while still aligning with the brand’s tone. I also pay close attention to the overall look of the page, making sure each video fits into a cohesive visual style that reflects Red Eye Cookie’s identity and makes the account feel fun, professional, and on brand.