Feedback Shop

Introduction

I was brought on to design both the first-ever website and a collectible sticker series for Feedback Shop, a streetwear and skate store based in Florence. The goal was to build something that captured the energy of the skate community while giving the brand a stronger digital presence. I was also brought on to design collectable stickers and unique business cards.

The Problem

Feedback Shop had no online presence and needed a fresh, creative push to help them stand out in Florence’s competitive skate scene. They came to me with a clear need. They needed a website to increase visibility and drive sales, and something physical and fun that would build hype around the brand. They also had bland and simple business cards and needed help standing out.

My Solution

I created a website where customers can browse and buy boards online, while the limited-edition stickers — made to be collected and slapped onto water bottles, laptops, and decks. The stickers became both a marketing tool and a statement piece, available only in-store and at events to keep them exclusive and highly sought after. The business cards I created are creative, unique and advertise the shop as intented.

Introduction

I was brought on to design both the first-ever website and a collectible sticker series for Feedback Shop, a streetwear and skate store based in Florence. The goal was to build something that captured the energy of the skate community while giving the brand a stronger digital presence. I was also brought on to design collectable stickers and unique business cards.

The Problem

Feedback Shop had no online presence and needed a fresh, creative push to help them stand out in Florence’s competitive skate scene. They came to me with a clear need. They needed a website to increase visibility and drive sales, and something physical and fun that would build hype around the brand. They also had bland and simple business cards and needed help standing out.

My Solution

I created a website where customers can browse and buy boards online, while the limited-edition stickers — made to be collected and slapped onto water bottles, laptops, and decks. The stickers became both a marketing tool and a statement piece, available only in-store and at events to keep them exclusive and highly sought after. The business cards I created are creative, unique and advertise the shop as intented.

Introduction

I was brought on to design both the first-ever website and a collectible sticker series for Feedback Shop, a streetwear and skate store based in Florence. The goal was to build something that captured the energy of the skate community while giving the brand a stronger digital presence. I was also brought on to design collectable stickers and unique business cards.

The Problem

Feedback Shop had no online presence and needed a fresh, creative push to help them stand out in Florence’s competitive skate scene. They came to me with a clear need. They needed a website to increase visibility and drive sales, and something physical and fun that would build hype around the brand. They also had bland and simple business cards and needed help standing out.

My Solution

I created a website where customers can browse and buy boards online, while the limited-edition stickers — made to be collected and slapped onto water bottles, laptops, and decks. The stickers became both a marketing tool and a statement piece, available only in-store and at events to keep them exclusive and highly sought after. The business cards I created are creative, unique and advertise the shop as intented.