Introduction

I was brought on to design both the first-ever website and a collectible sticker series for Feedback Shop, a streetwear and skate store based in Florence. The goal was to build something that captured the energy of the skate community while giving the brand a stronger digital presence. I was also brought on to design collectable stickers and unique business cards.

The Problem

Feedback Shop had no online presence and needed a fresh, creative push to help them stand out in Florence’s competitive skate scene. They came to me with a clear need. They needed a website to increase visibility and drive sales, and something physical and fun that would build hype around the brand. They also had bland and simple business cards and needed help standing out.

My Solution

I created a website where customers can browse and buy boards online, while the limited-edition stickers — made to be collected and slapped onto water bottles, laptops, and decks. The stickers became both a marketing tool and a statement piece, available only in-store and at events to keep them exclusive and highly sought after. The business cards I created are creative, unique and advertise the shop as intented.

Introduction

I was brought on to design both the first-ever website and a collectible sticker series for Feedback Shop, a streetwear and skate store based in Florence. The goal was to build something that captured the energy of the skate community while giving the brand a stronger digital presence. I was also brought on to design collectable stickers and unique business cards.

The Problem

Feedback Shop had no online presence and needed a fresh, creative push to help them stand out in Florence’s competitive skate scene. They came to me with a clear need. They needed a website to increase visibility and drive sales, and something physical and fun that would build hype around the brand. They also had bland and simple business cards and needed help standing out.

My Solution

I created a website where customers can browse and buy boards online, while the limited-edition stickers — made to be collected and slapped onto water bottles, laptops, and decks. The stickers became both a marketing tool and a statement piece, available only in-store and at events to keep them exclusive and highly sought after. The business cards I created are creative, unique and advertise the shop as intented.

Introduction

I was brought on to design both the first-ever website and a collectible sticker series for Feedback Shop, a streetwear and skate store based in Florence. The goal was to build something that captured the energy of the skate community while giving the brand a stronger digital presence. I was also brought on to design collectable stickers and unique business cards.

The Problem

Feedback Shop had no online presence and needed a fresh, creative push to help them stand out in Florence’s competitive skate scene. They came to me with a clear need. They needed a website to increase visibility and drive sales, and something physical and fun that would build hype around the brand. They also had bland and simple business cards and needed help standing out.

My Solution

I created a website where customers can browse and buy boards online, while the limited-edition stickers — made to be collected and slapped onto water bottles, laptops, and decks. The stickers became both a marketing tool and a statement piece, available only in-store and at events to keep them exclusive and highly sought after. The business cards I created are creative, unique and advertise the shop as intented.

THE LOGOS

PRIMARY LOGO

SECONDARY LOGO

PRIMARY LOGO

SECONDARY LOGO

I created two logos for Breathe and Heal Co, each serving a unique purpose. The primary logo is used for physical materials, while the secondary logo is designed for digital platforms. This distinction reflects the brand’s theme of the disconnect between the digital and physical worlds. Both logos align with the brand’s identity and incorporate sacred geometry, enhancing the feeling of balance and connection that the company represents.

THE WEBSITE

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The website I created for Breathe and Heal Co is designed to reflect their calming, natural theme, using soft, earthy tones and a clean, intuitive layout. It’s fully responsive, working seamlessly on both tablet and iPhone, ensuring a smooth experience across devices. The site includes options to schedule services, learn about the brand’s offerings, and contact them directly, all while maintaining the peaceful and grounded atmosphere that reflects the essence of Breathe and Heal Co.

THE MARKETING

I designed a rack card and a set of business cards for Breathe and Heal Co. that match their warm, calming vibe. The rack card lays out their three main services in a clear and inviting way, with earthy colors and soft patterns that feel grounded and intentional. The business cards are simple but thoughtful, with clean text and a look that feels both professional and personal. Everything ties back to the brand’s mission of helping people reconnect with themselves.

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